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Why ‘Buy-One-Give-One' companies could be causing more harm than good

‘Business for good’ is good for business. Research backs up that there is money to be made in ‘purposeful’ business. A study of over 30,000 people from Nielsen in 2014 indicated that 75 percent of Millennials and Gen Z (65 percent across all age ranges) will pay more for products and services that ‘give back’ to society. New research by Porter Novelli has also shown that 78 percent of Americans believe that companies have a responsibility to have a positive impact on society, while 77 percent have a “stronger emotional connection” to companies which they see to be driven by a social purpose.

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